- Facebook will remove some personal data from user profile biographies starting December 1.
- The platform will remove “Interested in”, religious and political views, and address fields.
- The moves come a week after Meta laid off 11,000 employees across the company.
- For more stories, go to www.BusinessInsider.co.za.
Starting Dec. 1, Facebook will remove a handful of personal bio details that users may share on their profiles, a company spokesperson confirmed to Insider on Wednesday.
These fields include “Interested In”, which indicates a user’s sexual orientation, “Religious Views”, “Political Views”, and “Address”. The rest of the information such as contact information will remain.
Facebook has not specified why it removes these details from its profiles.
Last week, Meta, owner of Facebook, laid off 11,000 employeesor 13% of its workforce, companywide to save money after losing billions of dollars in revenue on lavish spending on the Metaverse.
The announcement comes almost exactly one year after Facebook has announced that starting January 19, 2022, it will no longer allow targeted advertising based on “subjects that people may perceive as sensitive, such as options referring to causes, organizations or public figures related to health, race or ethnicity, political affiliation, religion or sexual orientation.
He specifically cited “health causes” (such as lung cancer or diabetes awareness), sexual orientation and religious practices, as well as “political beliefs, social issues, causes, organizations and personalities”.
At the time, Facebook said it was difficult to decide whether to remove these targeting options for advertisers “and we know this change could negatively impact some businesses and organizations. Some of our advertising partners expressed concern that these targeting options will disappear due to their ability to help generate positive societal change, while others understand the decision to remove them.Like many of our decisions, it was not a choice simple and required a balance of competing interests where there was advocacy both ways.
Two weeks ago, Facebook has announced that it has been accredited by industry nonprofit, the Media Rating Council (MRC). for content-level brand safety. It’s part of efforts to reassure major advertisers that they’re not at too great a risk of being associated with hateful or illegal content on Facebook – the kind of fears that have seen advertising campaigns interrupted on Twitter in recent weeks.