More money than common sense?
Parents-to-be pay over $1,500 to a “professional baby namer” who chooses the perfect nickname for their child.
Taylor A.Humphrey33, helped name more than 100 babies in 2020, raising more than $150,000 from couples cashed in.
Some panicked parents are even handing over $10,000 so Humphrey can help them find a flawless name for their offspring.
“If you look at the most popular baby names, it’s a telltale sign of our cultural values and aspirations,” Humphrey said. told the New Yorker in a profile published on Monday.
The New York businesswoman – who has no children – markets herself as a “passionate writer and storyteller” who is “suitable for branding, marketing and social media”.
The NYU graduate previously worked as a matchmaker, fundraiser and event planner. According to her LinkedIn Profileshe is also a “reiki practitioner” and has “written two feature film scripts and a television pilot that explore religion, spirituality, science, futurism, and unconditional, enduring nature.” [of] love.”
However, Humphrey said she had always been obsessed with baby names and eventually found her true calling when she established it. “What’s in a Baby Name” business in 2015.
Depending on how much the expectant parents pay, Humphrey’s services “range from a phone call and a bespoke list of names to a genealogical investigation” in an effort to unearth old surnames, as reported by The New Yorker.
Recently, the innovative entrepreneur chose the baby name Parks for a couple who had their first kiss in a town called Parker.
Meanwhile, Humphrey also advised an anxious mother who was considering changing her young daughter’s name – Isla – as it continued to be mispronounced. She was compensated for telling the mother to stick to the Scottish nickname.
Humphrey also runs a popular TikTok accountwhere she often offers free advice.
The businesswoman said she was frequently approached by parents who had their third or fourth child and apparently had no names.
In a recent videoHumphrey advised a mom who was expecting baby No. 3 and needed a name to sink in with those of her two oldest sons, Emmet and Miller.
Humphrey’s top picks: Grady, Wilson, Waylon and Fletcher.
While some may accuse couples of laziness by siphoning off their baby name decision, Humphrey insisted that paying parents are simply anxious perfectionists.
And if they don’t settle for her suggestions for a first name, she said they often end up being middle names.
“Sometimes you see a name like Brave on my list and you think, ‘I’m just not going to name my kid Brave,'” Humphrey told The New Yorker. “But it might be worth putting on a list maybe as a thought for a middle name.”